an effective colon cancer campaign in Utah

Utah Cancer Control has created a series of innovative public service announcements that have played a significant role in improving colon cancer screening rates across the state. Utah residents 50 years and older who reported having had a sigmoidoscopy or colonoscopy increased from 48 percent in 2003 to 67 percent by 2010. As shown in the above example, the brief videos broadcast on Utah television deliver a powerful emotional message that is virtually impossible to ignore. The campaign has also generated national recognition, including that from the National Association of Chronic Disease Directors, which will honor it with the 2012 Program Delivery Award.