Cancer Research UK has created an extensive television advertising campaign to solicit funds from the public to support research (see YouTube playlist here). Describing this effort on its website, "Our new TV ad is part of a wider campaign in which we demonstrate how we use generous donations from the public to fund cutting edge cancer research that benefits thousands of cancer patients each year. Thanks to research into cancer, survival rates have doubled in the last 40 years and we have been at the heart of that progress. However, we have a lot more work to do in order to realise our vision of a world without cancer, and this is the final message of our campaign" (see bottom clip).
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