CDC's Screen For Life campaign

Since 1999, The Centers for Disease Control has waged a nationwide campaign to encourage target populations to undergo colorectal cancer testing. The program also provides guidance and funding to raise screening rates in local settings (see earlier post re Utah PSAs). The latest version of Screen for Life: National Colorectal Cancer Action Campaign employs a series of video, audio, and poster PSAs to get the message out via such celebrities as Morgan Freeman, Diane Keaton, and Jimmy Smits. In my opinion, the Terrence Howard video shown here is one of the more effective as he talks about how the cancer death of his mother could have been easily prevented. Despite such efforts, the CDC indicates that participation is still too low as 1 in 3 Americans between 50-75 years old are not currently screened (see Campaign Overview, 2012).